Tuesday, October 10, 2006

what a heavy simulacrum

Baudrillard... WHOA!!! Heavy, indecipherable stuff on first read... Read it slower the second time around. Love that he uses Borges--father of magic realism--in the beginning of his essay on hyperreality. I went to wikipedia for a little clarification on simulacrum and found this nice example.

French social theorist Jean Baudrillard gave the term a specific meaning in the context of semiotics, extended from its common one: a copy of a copy which has been so dissipated in its relation to the original that it can no longer be said to be a copy. The simulacrum, therefore, stands on its own as a copy without a model. For example, the cartoon Betty Boop was based on singer Helen Kane. Kane, however, rose to fame imitating Annette Hanshaw.[citation needed] Hanshaw and Kane have fallen into relative obscurity, while Betty Boop remains an icon of the flapper. from http://en.wikipedia.org/wiki/Simulacrum

I think part of the argument also hints that our social evolution has moved far beyond our physical evolution. Or at least, I extract that from the argument. For example, panic attacks... panic attacks are a completely natural human response to danger... when you're a primitive human walking around the jungle and a tiger shows up, you need to get terrified, and prepare to battle or run... the tiger is an example of an original manifestation of human danger in the ancient "reality," but in the hyperreality, the tiger is no longer here... Now there's only the morning of a job interview which leads anxiety to ensue and perhaps causing a panic attack. The body can't tell the difference between the original danger (a tiger) and the new simulated danger (not getting the job) our minds create the concept of danger. Prehistoric mans needs were to get food and not get eaten. We don't have this problem today, so our concept of danger becomes skewed, and we're left with panic attacks.. a prehistoric natural advantage of reality that only works against us in hyperreality.

1 Comments:

Blogger ant said...

Myself, and the other young moms of Troy eat simulacrumbs for breakfast. I enjoy sprinkling them on my replicakes.

9:12 AM  

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